About

My Story

I began work as a copywriter right at the beginning of the great recession. Even though I’d studied to be a teacher, I found that copywriting afforded me the ability to retain my creative spark—even if that creativity involved home decor product copy! That initial excitement and interest in copywriting has carried me through working with clients from J.Crew, to Macy’s, to start-ups like Plated and Native Pet.

One of my greatest qualities is my constant inquisitive nature—I have to know about the competition, the history, and what’s trending in order to make the most informed decisions for my clients.

Another is my enduring patience and ability to adapt to the needs of projects. I learned early on that no idea is sacred and that the best ones are found and realized through creative collaboration.

If you’d like to work with me,
please email me at aberbenick@gmail.com